THE CLIENT

Datacom

THE CHALLENGE

Datacom wanted to promote HP devices to senior technology decision-makers within central government agencies in New Zealand. The campaign had to reach a niche audience across Wellington, Auckland, and Christchurch, while reinforcing Datacom’s position as a trusted local partner delivering world-class IT solutions. The project required a smart, efficient approach to producing high-quality, distinctive creative content.

THE SOLUTION

Developed a strong, visually engaging DOOH campaign designed for high-traffic environments where IT decision-makers spend time, including CBD locations and Wellington Airport. The creative highlighted the HP and Datacom partnership, positioning HP devices as reliable, enterprise-ready technology.

Using existing assets, we leveraged advanced photo editing techniques and the power of AI-assisted image generation. This allowed us to create polished, cohesive visuals that aligned with the campaign message and brand standards, without compromising on quality or impact. The result was creative that felt considered, modern, and fit for premium DOOH placements, maximising reach and relevance for the target audience.

SERVICES PROVIDED

Key Visuals | DOOH Format Adaptation and Rollout