THE CLIENT

Datacom

THE CHALLENGE

Datacom needed an eBook and a set of display assets to promote The future of computing: Preparing for the AI PC era and build awareness around AI PCs, NPUs, and ARM-based computing. The challenge was to present a complex topic clearly while keeping all assets consistent, on brand, and effective across multiple digital formats.

THE SOLUTION

The eBook design set the visual direction for the campaign and was extended across six display formats. Using the eBook cover imagery as a foundation ensured strong consistency, while layouts were adapted to maintain clarity and hierarchy at every size. Strategic calls to action helped drive downloads and engagement, resulting in a cohesive, scalable campaign built for lead generation.

SERVICES PROVIDED

Brand adaptation | eBook Design | Digital Display Design