THE CLIENT

Scania

THE CHALLENGE

Scania needed a regional CSR campaign that moved beyond showcasing vehicles to reveal their deeper purpose in Critical Applications across their APAC and Oceania markets.

THE SOLUTION

The focus was on organic storytelling through Scania’s own social channels, utilising emotive, real-world applications to showcase the brand’s purpose in action. From heavy-haulage trucks in Malaysia safely relocating endangered elephants to fire trucks across APAC and Oceania responding to wildfires, each story was shaped to its local market. The result was authentic, human storytelling that showed how Scania makes a real difference in the community.

SERVICES PROVIDED

Strategy | Key Visuals | Asset Creation | AI Visualisation